About Cuttable

Why choose between
creativity and results?

Great creative shouldn't have to gamble on performance.
And high-performing ads shouldn't have to look like everyone else.
Cuttable makes ads that are unmistakably yours—and built to win.

The story so far

Helping teams
do their best work

Cuttable started with a simple observation: e-commerce brands were sitting on hard drives full of product photography, packaging shots, and brand assets they could never afford to repurpose at the pace performance marketing demands. Agencies were too slow and too expensive. Generic AI tools threw the brand away entirely. So we built a system that starts with what a brand already has—creative designed by real humans—and lets the data shape what comes next.

450+ brands use cuttable, across North America and APAC region.

$320M+ in ad spend flowing through
the platform

$37M seed round led by some of the worlds best investors.

Our founder

Sam Kroonenburg
Founder & CEO

Before Cuttable, Sam co-founded A Cloud Guru, scaling it to a US$2B exit. He started Cuttable after watching performance teams burn out trying to manually keep pace with a market that rewards volume. He decided the fix was a complete ad production system, not another siloed tool.

Follow Sam on LinkedIn
Sam Kroonenburg
Sam speaking at an event
A Cloud Guru

The Cuttable ethos

What we believe

Brand protection

Real assets first

Your product photos, logo, and brand guidelines come before generative AI. Cuttable extends your brand instead of replacing it.

Pattern recognition

Craft stays human

Judgment, taste, and brand decisions stay with your team. Cuttable is the system that brings your creative vision to life at scale.

Output at scale

Speed is the multiplier

The brands winning on Meta right now aren’t the ones with a few good ads. They’re the ones who can learn and create fastest.

Start seeing your results

Cut the guesswork.
Book your demo today.

Who we are

We think creativity and data make a great team.

Meet the team making your ads work smarter.

Sam Ayre

Sam Ayre

Chief Marketing Officer

Sam’s favourite ads

  • Frank body

    Black Friday 2026 ad camapign

  • Hey Bud

    UGC ad campaign, used to launch their new strawberry lime flavour

  • New Balance

    AI product photoshoot, powering over 100 ad variations in Meta

Penfolds campaign creative

“I used to sit in agency reviews watching great ideas die in committee. Now I get to see what actually works within a day, not a quarter.”

Sam Ayre

Dialing in from

Melbourne, Australia

Melbourne tram and city landmarks

Offices

Your next winner starts here. Book a demo.